Stories Change The World
Brands that use storytelling are more profitable. People recognize the brand and are loyal to it. From Dove’s “Real Beauty” Campaign to AIRBNB’s “Wall and Chain” campaign, brands that make a human connection with their audience are successful.
Huge market share, venture capital, and international distribution are not required. Any brand can create a successful story-based marketing program. For instance, the Children’s Glioma Cancer Foundation in Rocky River, Ohio, Prayers From Maria is making a big splash through sharing Maria’s story.
Here are just a few ways to share the stories you create:
- Social media campaigns
- In-person events
- Digital advertisements
- Print advertisements
- Digital training or education resources
- Print resources
- Email marketing campaigns
- Promotional products (swag)
The components of your campaign don’t have to cost a lot, they just need to be intentionally planned.
Storytelling for You
Do you have customers who count on your products every day? Have your clients changed their lives as a result of hiring you? Let people know!
When potential buyers have the opportunity to hear how you have already made a difference in people’s lives, you rank ahead of your competition in those buyers’ minds.
If you’ve decided to start telling your story, contact us. We can help you find the stories in your company or organization. We will find a storyteller (or storytellers) who can share the awesome work you’re doing. And then we’ll help you get the word out.
If you’re still not sold on the necessity of storytelling, reach out to us. We would love to tell your our story.
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